Our in-house trafficking team supply performance reports as needed to our media buyers to ensure maximum time is spent optimising campaign effectiveness.

Our proprietary Q-Dashboard tool graphically presents campaign performance in real time across multiple variables from day of week results to sales by channel across both online and offline media.

We have data experts in-house who can challenge reporting conventions and can provide our clients with data intelligence unmatched by their competitors.

As clients turn more to online media to support brand-related campaigns, we have developed methodology which allows us to measure brand engagement and interaction levels beyond simple coverage and frequency metrics.

This is further supported by our access to Havas’ proprietary Decision Support System tool, Artemis.

Artemis is unrivalled globally in its ability to optimise digital advertising around key variables such as customer profitability and lifetime value.