The Snow centre, an indoor snowsports venue, will support its launch with an online drive handled by BLM Quantum.

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“Brands need to avoid getting caught up in the hype”, says Gavin Reeder, head of digital strategy at BLM Quantum. “Far too many brands are saying they want to do something on twitter, simply because it’s the latest buzz”.

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If social media is to become the ad medium it’s been hyped as, it will need buy in from media agencies. new media age talked to the head of some of the UK’s top digital agencies to ask how they want soical networking to evolve and what’s holding clients back from joining in.

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Combine the concerns of a nation in recession with the social networking phenomenon and we have a whole new online trend: Social Shopping

As the credit crunch takes hold and consumers feel the pinch, savvy shoppers have been turning to online in their droves not just to purchase but to seek advice and sharing tips with each other whilst shopping. Consumers aren’t just looking for the cheapest bargains, they are increasingly looking for reassurance and solutions. This isn’t just looking at user reviews. This is the online world’s equivalent of having a natter with shoppers on the high street and pointing out which stores to go in.
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The success of social networks such as MySpace, Facebook and Bebo has caught the imagination of marketers everywhere. 

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LONDON – The success of social networks such as MySpace, Facebook and Bebo has caught the imagination of marketers everywhere. At online conferences, marketing experts regularly cite social networks as the best way for brands to tap into ready made online communities.
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A look at the fortunes of applications and widgets across social networks

Like Facebook, both Bebo and MySpace have now opened up their platforms to support third-party applications, encouraging users to send mass notifications and invites across the big three social networks. But since their peak in November last year, all of Facebook’s top 10 applications have shown a significant drop in daily users. The novelty is clearly starting to wear off. (more…)

They may be a huge hit with consumers, but social-networking sites have yet to live up to their mega-buck valuations, as advertisers are put off by lawsuits and low quality content. Is a dot-com-style bust inevitable or do they just need to find the right revenue model?
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