Nov
10
Technology
November 10th, 2008 - Posted in Uncategorized
Our in-house technical solutions team develop proprietary tools to give us a competitive advantage in optimisation and forecasting.
Q-Optimiser is a PPC bid management tool which attributes a value to keywords beyond the last click and enables our campaign managers to optimise activity around volume and efficiency targets at the same time.
Q-Planner was launched in 2008 to predict the impact of different spend combinations by channel, both on- and off-line with a view to estimating likely sales volume and ROI levels.
