The shortlist for this year’s NMA Effectiveness Awards has been published. More than 100 entries from 80 companies have been shortlisted across 26 categories.

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If social media is to become the ad medium it’s been hyped as, it will need buy in from media agencies. new media age talked to the head of some of the UK’s top digital agencies to ask how they want soical networking to evolve and what’s holding clients back from joining in.

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BLM Quantum joined agency network Havas at the beginning of 2008, allowing its digital arm to access a suite of media tools and increased buying power.
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