Search Marketing has unquestionably been one of the principal drivers behind the rapid growth in online media spend in the UK

For February’s Vista, we canvassed the views of both our Paid Search and SEO teams to help identify 10 of the main developments we can expect in Q1 and the new opportunities and challenges these represent for our clients in 2009.

1. YouTube Advertising
2. Beyond-Text Advertising
3. AdWords Upgrade
4. Advanced Targeting
5. Relaxation of Policy
6. Mobile Search
7. Blended Search
8. Semantic Search
9. Google SearchWiki
10. Local Search

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Havas-owned Arena BLM and its digital unit BLM Quantum have secured the media planning and buying duties for Comedy Demon, the soon-to-launch online video portal from RDF Media.
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