Posts Tagged ‘media planning’

Feb
12

Spotlight on: Search Engine Marketing

February 12th, 2009 - Posted in Search

Spotlight on Search Engine Marketing

Search Marketing has unquestionably been one of the principal drivers behind the rapid growth in online media spend in the UK

For February’s Vista, we canvassed the views of both our Paid Search and SEO teams to help identify 10 of the main developments we can expect in Q1 and the new opportunities and challenges these represent for our clients in 2009.

1. YouTube Advertising
2. Beyond-Text Advertising
3. AdWords Upgrade
4. Advanced Targeting
5. Relaxation of Policy
6. Mobile Search
7. Blended Search
8. Semantic Search
9. Google SearchWiki
10. Local Search

Read more »

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Nov
07

What We Do

November 7th, 2008 - Posted in Uncategorized

We plan and buy media across all digital channels, offering clients specialist expertise in every aspect of online from search engine marketing to social media.

We work with clients who see digital as critical to their business and who are as committed as we are to results and optimisation.

We offer digital strategy, media planning and buying, search engine and affiliate marketing, creative development and analytics all backed up by proprietary technology to drive maximum business performance.

We have specialists in each digital channel to deliver truly integrated online campaigns and strategic planners who consider the role of digital alongside all other media channels.

Supporting them is a market-leading analytics team who manage tracking, reporting and develop bespoke tools designed to get the most from every penny in the client’s budget.

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Nov
07

About Us

November 7th, 2008 - Posted in Uncategorized

BLM Quantum, the specialist digital arm of Arena BLM, launched in 1998. Our team of over 50 specialists cover all digital channels to provide a highly integrated online service.

We work with clients to maximise the impact of digital media on their business performance through innovation and excellence in strategy, online media planning and buying, data management and technology.

What sets us apart from other specialists is our strategic planning capability and our understanding of how digital works alongside other media channels.

Last year, we were awarded Digital Agency of the Year at the Net Imperative awards and were named the Most Efficient Online Media Agency in New Media Age magazine’s NMA Top 100.

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Aug
05

Arena Wins Comedy Deal - Media Week

August 5th, 2008 - Featured in Media Week

Havas-owned Arena BLM and its digital unit BLM Quantum have secured the media planning and buying duties for Comedy Demon, the soon-to-launch online video portal from RDF Media.
View press clip