YouTube is stuck between a rock and a hard place. The video-sharing sites owner, Google, wants to make revenue from it, but the most obvious way to achieve this - charging brands to advertise brands around video clips - could put off users.
Brands are paying Google more for less according to research that claims Google’s pay-per-click costs have risen as click-through rates have decreased.
Internet advertising spend is “propping up” traditional media, according to a report, surging 21% year on year to £1.68bn in the first six months of 2008
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