The more friends you have, the more you earn, says a study. But modern life can allow little time to maintain meaningful relationships, so what’s the optimum number of friends?
If social media is to become the ad medium it’s been hyped as, it will need buy in from media agencies. new media age talked to the head of some of the UK’s top digital agencies to ask how they want soical networking to evolve and what’s holding clients back from joining in.
The success of social networks such as MySpace, Facebook and Bebo has caught the imagination of marketers everywhere.
LONDON – The success of social networks such as MySpace, Facebook and Bebo has caught the imagination of marketers everywhere. At online conferences, marketing experts regularly cite social networks as the best way for brands to tap into ready made online communities.
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