“Brands need to avoid getting caught up in the hype”, says Gavin Reeder, head of digital strategy at BLM Quantum. “Far too many brands are saying they want to do something on twitter, simply because it’s the latest buzz”.
We work with clients who see digital as critical to their business and who are as committed as we are to results and optimisation.
We offer digital strategy, media planning and buying, search engine and affiliate marketing, creative development and analytics all backed up by proprietary technology to drive maximum business performance.
We have specialists in each digital channel to deliver truly integrated online campaigns and strategic planners who consider the role of digital alongside all other media channels.
Supporting them is a market-leading analytics team who manage tracking, reporting and develop bespoke tools designed to get the most from every penny in the client’s budget.
Gavin is a media strategist within BLM’s Business Planning team. He joined the agency from Yahoo! where he was Head of Strategic Planning and responsible for driving incremental revenue by providing clients with strategic solutions, insight and understanding into online’s role as a branding tool.
Previously to that Gavin spent 5 years at Starcom Motive in media strategy heading up clients like Barclays, ITV and Heinz and 3 years prior to that at AW media.