The IAB recently announced that online ad spend has overtaken TV but revolution has since revealed a £50 million flaw in the figures for the first half of 2009. Does this gaffe leave a question mark over the state of the online ad market, or are the figures robust enough to trust.

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London- only 28% of consumers would pay for online news according to research by not-for-profit website, The media blog. but should advertisers be more optimistic about the impact of charging for online content?

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“Brands need to avoid getting caught up in the hype”, says Gavin Reeder, head of digital strategy at BLM Quantum. “Far too many brands are saying they want to do something on twitter, simply because it’s the latest buzz”.

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