As the recession forces media businesses to diversify away from advertising imaginative new business models to beat the crunch.

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Postalgoldforcash.com has appointed BLM Quantum to handle its estimated £2m digital media account, following a four-way pitch.

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Devoy joins BLM Quantum from I-level, where he was an account director on business including BSKYB, COI and the AA.

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The shortlist for this year’s NMA Effectiveness Awards has been published. More than 100 entries from 80 companies have been shortlisted across 26 categories.

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The more friends you have, the more you earn, says a study. But modern life can allow little time to maintain meaningful relationships, so what’s the optimum number of friends?

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If social media is to become the ad medium it’s been hyped as, it will need buy in from media agencies. new media age talked to the head of some of the UK’s top digital agencies to ask how they want soical networking to evolve and what’s holding clients back from joining in.

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YouTube is stuck between a rock and a hard place.  The video-sharing sites owner, Google, wants to make revenue from it, but the most obvious way to achieve this – charging brands to advertise brands around video clips – could put off users.

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Brands are paying Google more for less according to research that claims Google’s pay-per-click costs have risen as click-through rates have decreased.

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The new advertising campaign for 118 118 features the brand’s iconic runners alongside Ghostbuster singer Ray Parker Jnr. and a new version of his 80’s hit.

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In October, VCCP had joined 118 118’s roster which includes WCRS, BLM Quantum, Naked Communications and OMD.

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