“Brands need to avoid getting caught up in the hype”, says Gavin Reeder, head of digital strategy at BLM Quantum. “Far too many brands are saying they want to do something on twitter, simply because it’s the latest buzz”.
BLM Quantum have won Best Use of Search for Domino’s Pizza at the Revolution Awards 2009. This award is a real mark of excellence for the integration of Paid and Natural Search. Our integrated approach to Search is unique in the industry and our clients have benefited from significant performance improvements as a result. Since the inception of BLM Quantum some 10 years ago, the brand has gone from strength to strength and remains the backbone of a successful wider agency.
We also received HIGHLY COMMENDED (runner-up) in the Agency of the Year category, and HIGHLY COMMENDED for Best Use of Affiliates.
Havas-owned media agency Arena BLM organised a fancy dress day to raise money for Comic relief, and rewarded the member of staff wearing the funniest outfit with an all-expenses paid holiday to Dubai.
Culture secretary Andy Burnham announced last week that he saw no place for product placement on live British TV. But since the practice is permitted in the growing areas of online and online on-demand, does the ban for live broadcast really matter?
The more friends you have, the more you earn, says a study. But modern life can allow little time to maintain meaningful relationships, so what’s the optimum number of friends?
If social media is to become the ad medium it’s been hyped as, it will need buy in from media agencies. new media age talked to the head of some of the UK’s top digital agencies to ask how they want soical networking to evolve and what’s holding clients back from joining in.
YouTube is stuck between a rock and a hard place. The video-sharing sites owner, Google, wants to make revenue from it, but the most obvious way to achieve this – charging brands to advertise brands around video clips – could put off users.
Brands are paying Google more for less according to research that claims Google’s pay-per-click costs have risen as click-through rates have decreased.
The new advertising campaign for 118 118 features the brand’s iconic runners alongside Ghostbuster singer Ray Parker Jnr. and a new version of his 80’s hit.
In October, VCCP had joined 118 118’s roster which includes WCRS, BLM Quantum, Naked Communications and OMD.