Devoy joins BLM Quantum from I-level, where he was an account director on business including BSKYB, COI and the AA.

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Media and industry executives have welcomed Orange’s decision to partner with service provider Blyk and offer its 16m subscribers ad-funded services but warned the operator must get its message straight.

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I’m not the world’s biggest soap fan, but i know someone who is – Mrs r. when channel five came up with the idea of holy soap, it would have had her in mind as its target audience. she’s ABC1(obviously!). relatively internet savvy, a working mum and a longstanding soap addict. she kindly agreed to be my guinea pig for this review.

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As attitudes to the recession shift from fear to acceptance, marketers would be wise to follow the spending patterns set by consumers as they establish coping strategies.

The IPA’s search group has today published an update of their search terms analysis to reveal a consistent set of data. from January 2008 to march 2009.

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London_ The institute of practitioners in Advertising is concerned about the potential commercial direction of Project Canvas, the proposed set of video- on-demand offerings from ITV, the BBC and BT.

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The shortlist for this year’s NMA Effectiveness Awards has been published. More than 100 entries from 80 companies have been shortlisted across 26 categories.

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Pathe Films is rolling out an integrated marketing campaign ahead of the release of its forthcoming teen horror movie Tormented.

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For advertisers to survive the recession and start planning for when consumers regain the confidence to spend again, they need to understand people’s fears and priorities. Joe Fernandez explores insights for Arena BLM’s ‘Crunchonomics’ research.

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The Snow centre, an indoor snowsports venue, will support its launch with an online drive handled by BLM Quantum.

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