If social media is to become the ad medium it’s been hyped as, it will need buy in from media agencies. new media age talked to the head of some of the UK’s top digital agencies to ask how they want soical networking to evolve and what’s holding clients back from joining in.
YouTube is stuck between a rock and a hard place. The video-sharing sites owner, Google, wants to make revenue from it, but the most obvious way to achieve this - charging brands to advertise brands around video clips - could put off users.
Brands are paying Google more for less according to research that claims Google’s pay-per-click costs have risen as click-through rates have decreased.
The new advertising campaign for 118 118 features the brand’s iconic runners alongside Ghostbuster singer Ray Parker Jnr. and a new version of his 80’s hit.
In October, VCCP had joined 118 118’s roster which includes WCRS, BLM Quantum, Naked Communications and OMD.
Tesco Personal Finance has appointed Quantum to handle its £3.5m online planning/ buying account. The Havas owned agency takes over from Harvest Digital which has been Tesco Personal Finance’s retained agency since 2003.
View press clipTesco Personal Finance has appointed Quantum to handle its £3.5m digital media account.
How does the introduction of Microsoft’s engagement mapping tool help advertisers understand the consumer’s online journey?
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LONDON - The success of social networks such as MySpace, Facebook and Bebo has caught the imagination of marketers everywhere. At online conferences, marketing experts regularly cite social networks as the best way for brands to tap into ready made online communities.
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Gavin Reeder, Head of Planning at BLM Quantum, suggests banks could put their brand at risk by opening up their services to consumers.