May
14

NMA Effectiveness Awards shortlist

May 14th, 2009 - Posted in NMA

The shortlist for this year’s NMA Effectiveness Awards has been published. More than 100 entries from 80 companies have been shortlisted across 26 categories.

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May
08

Horror movie tormented targets teens via Facebook and mobile

May 8th, 2009 - Posted in NMA

Pathe Films is rolling out an integrated marketing campaign ahead of the release of its forthcoming teen horror movie Tormented.

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Feb
26

Joining In The Social Revolution

February 26th, 2009 - Posted in NMA

If social media is to become the ad medium it’s been hyped as, it will need buy in from media agencies. new media age talked to the head of some of the UK’s top digital agencies to ask how they want soical networking to evolve and what’s holding clients back from joining in.

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Dec
17

BLM Quantum To Handle Tesco Finance Account

December 17th, 2008 - Posted in NMA

Tesco Personal Finance has appointed Quantum to handle its £3.5m online planning/ buying account. The Havas owned agency takes over from Harvest Digital which has been Tesco Personal Finance’s retained agency since 2003.

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Dec
11

The Bigger Picture

December 11th, 2008 - Featured in NMA

How does the introduction of Microsoft’s engagement mapping tool help advertisers understand the consumer’s online journey?
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Sep
25

Arena BLM Quantum 8 in NMA to 100 Digital Agencys

September 25th, 2008 - Featured in NMA

BLM Quantum joined agency network Havas at the beginning of 2008, allowing its digital arm to access a suite of media tools and increased buying power.
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Sep
25

MySpace Music Launch Could Lead To Tripled Ad Rates

September 25th, 2008 - Featured in NMA

MySpace confirms that ad rates on its site will rise with the launch of its music service. But as the US prepares to feel the pinch first, the UK industry believes the strategy is flawed.
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