Online ad spend will continue to grow in 2010 as confidence returns to the sector, according to the UK’s top media agencies, although it won’t be until the second half that budgets rise significantly.
Media and industry executives have welcomed Orange’s decision to partner with service provider Blyk and offer its 16m subscribers ad-funded services but warned the operator must get its message straight.
The shortlist for this year’s NMA Effectiveness Awards has been published. More than 100 entries from 80 companies have been shortlisted across 26 categories.
Pathe Films is rolling out an integrated marketing campaign ahead of the release of its forthcoming teen horror movie Tormented.
If social media is to become the ad medium it’s been hyped as, it will need buy in from media agencies. new media age talked to the head of some of the UK’s top digital agencies to ask how they want soical networking to evolve and what’s holding clients back from joining in.
Tesco Personal Finance has appointed Quantum to handle its £3.5m online planning/ buying account. The Havas owned agency takes over from Harvest Digital which has been Tesco Personal Finance’s retained agency since 2003.
How does the introduction of Microsoft’s engagement mapping tool help advertisers understand the consumer’s online journey?
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BLM Quantum joined agency network Havas at the beginning of 2008, allowing its digital arm to access a suite of media tools and increased buying power.
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MySpace confirms that ad rates on its site will rise with the launch of its music service. But as the US prepares to feel the pinch first, the UK industry believes the strategy is flawed.
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