Nov
19

Recession-busting revenue streams

November 19th, 2009 - Posted in Media Week

As the recession forces media businesses to diversify away from advertising imaginative new business models to beat the crunch.

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Oct
13

Light at the end of the tunnel

October 13th, 2009 - Posted in Media Week

Even seasoned Media veterans have been stunned by the severity of the recession that has gripped the industry since spring 2008, but at long last, there are signs the economy could be on the slow road to recovery.

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Oct
06

Meeting the client Robin Auld, Domino’s Pizza

October 6th, 2009 - Posted in Media Week

To increase sales, continue to increase awareness of the brand and further accelerate the strong expansion platform we have established over recent years.

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Sep
08

BLM wins £2m digital account

September 8th, 2009 - Posted in Media Week

Postalgoldforcash.com has appointed BLM Quantum to handle its estimated £2m digital media account, following a four-way pitch.

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Jul
28

Media on Trail Five’s holy Soap website doesn’t quite hit the mark

July 28th, 2009 - Posted in Media Week

I’m not the world’s biggest soap fan, but i know someone who is – Mrs r. when channel five came up with the idea of holy soap, it would have had her in mind as its target audience. she’s ABC1(obviously!). relatively internet savvy, a working mum and a longstanding soap addict. she kindly agreed to be my guinea pig for this review.

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May
19

IPA raises concerns over BBC role in Project Canvas service

May 19th, 2009 - Posted in Media Week

London_ The institute of practitioners in Advertising is concerned about the potential commercial direction of Project Canvas, the proposed set of video- on-demand offerings from ITV, the BBC and BT.

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Apr
21

Brands need to avoid getting caught up in the hype

April 21st, 2009 - Posted in Media Week

“Brands need to avoid getting caught up in the hype”, says Gavin Reeder, head of digital strategy at BLM Quantum. “Far too many brands are saying they want to do something on twitter, simply because it’s the latest buzz”.

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Mar
24

Dubia sun beckons fun day winner Sarah

March 24th, 2009 - Posted in Media Week

Havas-owned media agency Arena BLM organised a fancy dress day to raise money for Comic relief, and rewarded the member of staff wearing the funniest outfit with an all-expenses paid holiday to Dubai.

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Nov
11

Playing Safe With IASH

November 11th, 2008 - Featured in Media Week

BLM Quantum’s head of online commercial operations, Jim Gyngell, who represents brands such as T-Mobile, Setanta and Domino’s Pizza, says: “IASH is a much-needed organisation, I dread to think what state the industry would be in now without it.”
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Oct
07

Online Ad Spend Tops £1.6bn In First Six Months Of 2008

October 7th, 2008 - Featured in Media Week

Online ad spend increased by 21% to £1.6bn in the first half of 2008, according to the Internet Advertising Bureau.
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