As the recession forces media businesses to diversify away from advertising imaginative new business models to beat the crunch.

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Even seasoned Media veterans have been stunned by the severity of the recession that has gripped the industry since spring 2008, but at long last, there are signs the economy could be on the slow road to recovery.

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To increase sales, continue to increase awareness of the brand and further accelerate the strong expansion platform we have established over recent years.

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Postalgoldforcash.com has appointed BLM Quantum to handle its estimated £2m digital media account, following a four-way pitch.

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I’m not the world’s biggest soap fan, but i know someone who is – Mrs r. when channel five came up with the idea of holy soap, it would have had her in mind as its target audience. she’s ABC1(obviously!). relatively internet savvy, a working mum and a longstanding soap addict. she kindly agreed to be my guinea pig for this review.

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London_ The institute of practitioners in Advertising is concerned about the potential commercial direction of Project Canvas, the proposed set of video- on-demand offerings from ITV, the BBC and BT.

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“Brands need to avoid getting caught up in the hype”, says Gavin Reeder, head of digital strategy at BLM Quantum. “Far too many brands are saying they want to do something on twitter, simply because it’s the latest buzz”.

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Havas-owned media agency Arena BLM organised a fancy dress day to raise money for Comic relief, and rewarded the member of staff wearing the funniest outfit with an all-expenses paid holiday to Dubai.

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BLM Quantum’s head of online commercial operations, Jim Gyngell, who represents brands such as T-Mobile, Setanta and Domino’s Pizza, says: “IASH is a much-needed organisation, I dread to think what state the industry would be in now without it.”
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Online ad spend increased by 21% to £1.6bn in the first half of 2008, according to the Internet Advertising Bureau.
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