Aug
12

Paid-for content- online readers who pay for content may be more attractive to advertisers

August 12th, 2009 - Posted in Marketing

London- only 28% of consumers would pay for online news according to research by not-for-profit website, The media blog. but should advertisers be more optimistic about the impact of charging for online content?

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Apr
22

Snow Centre in online push

April 22nd, 2009 - Posted in Marketing

The Snow centre, an indoor snowsports venue, will support its launch with an online drive handled by BLM Quantum.

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Feb
25

YouTube’s Cash Problem

February 25th, 2009 - Posted in Marketing

YouTube is stuck between a rock and a hard place.  The video-sharing sites owner, Google, wants to make revenue from it, but the most obvious way to achieve this – charging brands to advertise brands around video clips – could put off users.

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Oct
29

Palm Aims To Smarten Up

October 29th, 2008 - Featured in Marketing

The once-ubiquitous PDA of the 90s is attempting to regain lost ground in the face of technology-rich rivals.
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Oct
08

Online adspend growth halved in 2008

October 8th, 2008 - Featured in Marketing

Growth in UK internet advertising has slowed considerably in the first half of 2008, returning a 21% year-on-year increase – just over half the rate posted in 2007.
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