For advertisers to survive the recession and start planning for when consumers regain the confidence to spend again, they need to understand people’s fears and priorities. Joe Fernandez explores insights for Arena BLM’s ‘Crunchonomics’ research.
Culture secretary Andy Burnham announced last week that he saw no place for product placement on live British TV. But since the practice is permitted in the growing areas of online and online on-demand, does the ban for live broadcast really matter?
The new advertising campaign for 118 118 features the brand’s iconic runners alongside Ghostbuster singer Ray Parker Jnr. and a new version of his 80’s hit.
In October, VCCP had joined 118 118’s roster which includes WCRS, BLM Quantum, Naked Communications and OMD.
View press clipTesco Personal Finance has appointed Quantum to handle its £3.5m digital media account.
Amid concerns about privacy, breaches of data protection legislation and another leap towards an Orwellian “surveillance society”, the British Government last week quietly declared the controversial Phorm ad targeting technology legal.
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They may be a huge hit with consumers, but social-networking sites have yet to live up to their mega-buck valuations, as advertisers are put off by lawsuits and low quality content. Is a dot-com-style bust inevitable or do they just need to find the right revenue model?
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