Brands are paying Google more for less according to research that claims Google’s pay-per-click costs have risen as click-through rates have decreased.
LONDON - The success of social networks such as MySpace, Facebook and Bebo has caught the imagination of marketers everywhere. At online conferences, marketing experts regularly cite social networks as the best way for brands to tap into ready made online communities.
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Gavin Reeder, Head of Planning at BLM Quantum, suggests banks could put their brand at risk by opening up their services to consumers.