London_ The institute of practitioners in Advertising is concerned about the potential commercial direction of Project Canvas, the proposed set of video- on-demand offerings from ITV, the BBC and BT.
The shortlist for this year’s NMA Effectiveness Awards has been published. More than 100 entries from 80 companies have been shortlisted across 26 categories.
Pathe Films is rolling out an integrated marketing campaign ahead of the release of its forthcoming teen horror movie Tormented.
For advertisers to survive the recession and start planning for when consumers regain the confidence to spend again, they need to understand people’s fears and priorities. Joe Fernandez explores insights for Arena BLM’s ‘Crunchonomics’ research.
The Snow centre, an indoor snowsports venue, will support its launch with an online drive handled by BLM Quantum.
“Brands need to avoid getting caught up in the hype”, says Gavin Reeder, head of digital strategy at BLM Quantum. “Far too many brands are saying they want to do something on twitter, simply because it’s the latest buzz”.
BLM Quantum have won Best Use of Search for Domino’s Pizza at the Revolution Awards 2009. This award is a real mark of excellence for the integration of Paid and Natural Search. Our integrated approach to Search is unique in the industry and our clients have benefited from significant performance improvements as a result. Since the inception of BLM Quantum some 10 years ago, the brand has gone from strength to strength and remains the backbone of a successful wider agency.
We also received HIGHLY COMMENDED (runner-up) in the Agency of the Year category, and HIGHLY COMMENDED for Best Use of Affiliates.
Havas-owned media agency Arena BLM organised a fancy dress day to raise money for Comic relief, and rewarded the member of staff wearing the funniest outfit with an all-expenses paid holiday to Dubai.
Culture secretary Andy Burnham announced last week that he saw no place for product placement on live British TV. But since the practice is permitted in the growing areas of online and online on-demand, does the ban for live broadcast really matter?
The more friends you have, the more you earn, says a study. But modern life can allow little time to maintain meaningful relationships, so what’s the optimum number of friends?