Online ad spend will continue to grow in 2010 as confidence returns to the sector, according to the UK’s top media agencies, although it won’t be until the second half that budgets rise significantly.
Mirror group has appointed Arena BLM to handle its £6 million planning and buying account.
As the recession forces media businesses to diversify away from advertising imaginative new business models to beat the crunch.
The IAB recently announced that online ad spend has overtaken TV but revolution has since revealed a £50 million flaw in the figures for the first half of 2009. Does this gaffe leave a question mark over the state of the online ad market, or are the figures robust enough to trust.
Even seasoned Media veterans have been stunned by the severity of the recession that has gripped the industry since spring 2008, but at long last, there are signs the economy could be on the slow road to recovery.
To increase sales, continue to increase awareness of the brand and further accelerate the strong expansion platform we have established over recent years.
Postalgoldforcash.com has appointed BLM Quantum to handle its estimated £2m digital media account, following a four-way pitch.
Interview: domino’s marketing director Robin Auld on why the Pizza delivery chain’s sales are up, the joy of cheaper media and the techno-marketing developments in the domino’s pipeline.
London- only 28% of consumers would pay for online news according to research by not-for-profit website, The media blog. but should advertisers be more optimistic about the impact of charging for online content?
Yahoo! is speaking to agencies about its plans to launch a service in the UK that would enable advertisers to use Nectar data from Sainsbury’s, as well as Yahoo!’s sales records.