Feb
12

Video Interview

February 12th, 2009 - Posted in Search

Dennis Woodside, VP Google UK, talks to Dan Clays

The Arena BLM Vista news team pay a visit to Google’s head office to film UK Vice President Dennis Woodside

Get the inside track from the very top on how the search giant is reacting to the downturn and innovating daily for advertisers.
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Feb
12

Spotlight on: Search Engine Marketing

February 12th, 2009 - Posted in Search

Spotlight on Search Engine Marketing

Search Marketing has unquestionably been one of the principal drivers behind the rapid growth in online media spend in the UK

For February’s Vista, we canvassed the views of both our Paid Search and SEO teams to help identify 10 of the main developments we can expect in Q1 and the new opportunities and challenges these represent for our clients in 2009.

1. YouTube Advertising
2. Beyond-Text Advertising
3. AdWords Upgrade
4. Advanced Targeting
5. Relaxation of Policy
6. Mobile Search
7. Blended Search
8. Semantic Search
9. Google SearchWiki
10. Local Search

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