A snapshot of client performance in 2008
Client |
Domino's Pizza : Integrated Regional Search Activity |
Objective |
Grow profitable e-commerce sales volume |
Strategy |
Google's regional targeting isolated PPC listings to delivery-only areas across 450 stores, with SEO content seeded with local publishers to drive up natural visibility. |
Results |
2008 Sales volume increased 110%, CPO fell by 47% and revenue per £1 grew 49%. £20m sales revenue was generated from a £400k media spend, up 70% y-on-y |
Client |
No More Landmines - Dangerous Grounds Video Flipbook |
Objective |
Overcome low awareness and engage younger audiences the NML charity. |
Strategy |
Content was filmed to replicate life in London with landmines, filming free-runners on the Southbank. We seeded footage online, including You Tube's home page at no cost. |
Results |
After 3 days over 750k views had been polled. It is now the most watched non-for profit clip globally on YouTube with 810,694 views. Campaign investment totalled £12k. |
Client |
T-Mobile - Multi-Channel Brand-Response Model |
Objective |
Increase overall online sales volumes by 50% without efficiency drop-off. |
Strategy |
Based on "path to conversion" analysis, we shifted planning away from last-click reporting and increased display brand consideration spend to improve sales-driven media. Multi-variant landing pages were introduced and we launched a private affiliate network to take greater control and reduce costs. |
Results |
From a budget increase of 51% (£16m), sales grew by 105% from 85k to 174k, and the overall cost per sale fell by 26% from £108 to £80. |
Client |
Flythomascook - Bid Search Tool |
Objective |
Sell more flight seats without increasing cost. |
Strategy |
In order to further improve bid optimisation on a high performing campaign, we built a bespoke bid tool designed specifically for the low cost flight market. The tool accurately estimates conversion at a keyword level by monitoring seat availability, pricing, and the previous week's click to sale conversion into the bid optimisation process. |
Results |
Whilst spend grew by only 2% from £964k to £987k, passenger numbers grew by 43% from 84,809 to 121,688, with the cost per passenger reduced by 40% from £11 to £8. |
Client |
Westfield - Grazia Integrated Partnership |
Objective |
To launch Europe's biggest shopping centre during the worst downturn for years |
Strategy |
Working closely with BLM, we persuaded the whole editorial team to move to Westfield and publish the magazine from the middle of the shopping centre. We were the first exclusive advertisers on grazaidaily.co.uk and created a bespoke iphone application including a Westfield store directory, & map, and fashion news from Grazia |
Results |
42% of Grazia readers visited Westfield, 148,800 iphone applications were downloaded and footfall surpassed 1m in the 1st 10 days - 5% of the annual target |
Client |
Pathe Film: Adulthood Social Media Campaign |
Objective |
Build early hype among 16-24's and drive admissions in the first two weeks of release |
Strategy |
Two months prior to release, we seeded a discrete social media presence on My Space and Facebook, leveraging 16-24's passion for music by building pages for users to download their own music and win the chance of being on the official soundtrack. Fan Pages also carried exclusive, unseen content to share with friends to the ability to text trailers to mobile. |
Results |
Admission targets were massively surpassed, with £1.3m passing the box office in the first week. Online was a huge success, with eth Adulthood page generating 23,426 fans. |